Partnership with True Hockey

Partnership with True Hockey

We are excited to announce our strategic partnership with True Hockey in 2018.

So, welcome to the TRUE RIGA HOCKEY CUP 2018 – the tournament where east meet west!


January 31, 2018                                                                                                                  

TRUE Hockey Partners with the 13th Annual Riga Hockey Cup

TRUE Hockey is excited to announce we are partnering with the 2018 edition of the RIGA Hockey Cup, a prestigious international youth hockey tournament hosted this March/April in Riga, Latvia.

Under the comprehensive partnership, TRUE Hockey will provide its performance enhancing line of hockey products as prizing for top performers as well as making them available for testing on location at select times during the tournament through an interactive product showcase. “We are thrilled to partner again this year with the Riga Hockey Cup operators.  As we continue to grow our brand globally, the opportunity to interact and showcase our product to elite players is a strategic focus for our company.  We firmly believe that once a player has experienced a TRUE product, we’ve made a lasting impression on that player, so grassroots events like the Riga Hockey Cup are a great platform to do so”, said Boris Juric,  European Sales Director.

The RIGA Hockey Cup is the largest youth hockey tournament of its kind in Europe. This year marks the 13th edition with youth players from all over the world in attendance. This year’s tournament will once again be held in the host city of Riga, Latvia from March 30 until April 29, 2018 with over 224 teams and more than 4500 players from 15 countries participating. “We are very pleased to cooperate with TRUE Hockey. It’s our goal to provide a first-class hockey tournament that will leave positive lasting memories for the participants of their experience. We look forward to a successful long-term partnership with TRUE and working together with our partners to create a meaningful experience for all attendees. Best of luck to all participants and SEE YOU ALL IN RIGA!”, said Gints Bikars, organizer.

About TRUE Hockey:

True Temper’s Hockey Division was established with the mission to bring the company’s devotion to the highest quality materials, the strictest manufacturing processes and the best engineering minds to the ice.  For fourteen years, other hockey companies hired TRUE Hockey to design, engineer and manufacture over 2,000,000 sticks – sticks that showed up in the ends of countless NHL professionals and provided domination at every level of the game.

Following in the line with True Temper Sports, the world leader in golf shaft technology and the number one shaft on the PGA Tour for more than 70 years, TRUE Hockey is poised to continue providing the hockey industry with superior product design and technology for many decades to come. With full control of the product, from R&D to distribution, TRUE Hockey is focused on one goal, devotion to the best performing hockey products on the market. For more information, visit


About The Riga Cup

One of the few International youth hockey tournaments annually, the “TRUE Riga Hockey Cup 2018” will once again be the largest youth hockey tournament of its kind in Europe. This year will be the 13th edition of this prestigious event, hosting participants from all over the world. The tournament is to be held in Riga, Latvia from March 30 until April 29, 2018 with 224 teams and more than 4500 players from 15 countries attending.

Follow TRUE Riga Hockey Cup 2018 at


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